At the recent Manchester Sustainability Show, Fred's Catnip Farm showcased its range of catnip toys and loose catnip and made this sustainability pledge:
1. To only use sustainable materials – such as recycled paper for packaging, organic cotton for toys and to source materials from suppliers that prioritise environmental responsibility and sustainability.
2. To only use organic catnip – that is certified, non-toxic and naturally biodegradable. Once the herb’s life span has ended, it can be broken down by natural processes in the environment.
3. To reduce waste – throughout the product life cycle, from design to disposal. A direct-to-consumer approach also cuts unnecessary transport costs from involving retailers.
4. To promote responsible sourcing – using suppliers that certifiably meet sustainability criteria, such as responsible forestry practices.
5. To educate their customers – about the environmental impact of their products and how to use them in a sustainable way.
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